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Shopping in Vienna

A Comprehensive Guide to Shopping in Vienna

Welcome to our comprehensive guide to shopping in Vienna! If you plan a trip to this beautiful city, shopping should definitely be on your list. With its vibrant mix of traditional shops and modern boutiques, Vienna offers an unforgettable shopping experience for everyone. 

Vienna has something for you whether you’re a seasoned shopper or just looking for a unique souvenir. From high-end fashion brands to local artisan crafts, shopping in Vienna is an adventure waiting to be explored. 

In this guide, we’ll take you through the best places for shopping in Vienna, giving you insider tips and tricks along the way. We aim to make your shopping experience fun, informative, and rewarding. So let’s dive into Viennese shopping and discover what makes it unique!

Exploring Vienna’s Famous Shopping Streets

Vienna, the heart of Austria, is a city that combines history with modern elegance. One of the most exciting ways to discover Vienna is by exploring its famous shopping streets. As you stroll down these streets, you’ll find a variety of shops that cater to every taste and budget.

Mariahilfer Straße

Start your shopping adventure on Mariahilfer Straße, Vienna’s largest and most famous shopping street. You’ll find everything from international chain stores to small boutiques offering unique products here. Whether you’re looking for the latest fashion trends or traditional Austrian handicrafts, Mariahilfer Straße has it.

Kärntner Straße

Next on our list is Kärntner Straße, located in the heart of Vienna. This pedestrian-friendly street is home to many high-end brands and luxury boutiques. This is the place to be if you’re after designer clothes or exquisite jewelry.

Graben и Kohlmarkt

Take advantage of exploring Graben and Kohlmarkt. You’ll find top-notch luxury brands like Gucci, Prada, and Louis Vuitton in these interconnected streets. But it’s not just about fashion – these streets boast gourmet food stores and charming cafes.


Finally, make sure to visit Naschmarkt – Vienna’s most famous market. Although not technically a shopping street, it’s a must-visit for food lovers. From fresh fruits and vegetables to exotic spices and local delicacies – there’s something for everyone at Naschmarkt.


For those who love books, stop at Wollzeile, a small street filled with charming bookstores and literary cafes. Here, you can find everything from classic novels to contemporary Austrian literature.


If you’re a fan of antiques and vintage items, then Spittelberggasse is the place for you. This quaint street is lined with shops selling antique furniture, vintage clothing, and other unique items. It’s like stepping back in time!


And for those looking for something truly unique, visit Neubaugasse. This trendy street is known for its independent boutiques selling handmade crafts, quirky accessories, and one-of-a-kind fashion pieces.

The Best Luxury Shops in Vienna

Vienna is a prosperous city in history, culture, and luxury. If you’re a fan of high-end shopping, then you’ll love exploring the best luxury shops in Vienna. 

Goldenes Quartier

First on our list is the famous Goldenes Quartier. Located in the heart of Vienna’s first district, this luxury shopping area houses some of the world’s most renowned brands. Here, you can find flagship stores for Gucci, Prada, Louis Vuitton, and many more.

Steffl Department Store

Next up is Steffl Department Store. This iconic Viennese shopping destination offers six floors of top international designer brands. From fashion and accessories to beauty products and home décor – Steffl has it.

Wagner Juweliere

For those who appreciate fine jewelry and watches, visit Wagner Juweliere. This family-run business has been offering exquisite pieces since 1917.

J & L Lobmeyr

If you’re looking for a unique souvenir to take home from your Vienna trip, don’t miss out on J & L Lobmeyr. This historic shop sells beautifully handcrafted crystal glassware that locals and tourists love.

Meinl am Graben

Finally, let’s not forget Meinl am Graben – Vienna’s finest gourmet food store. From rare truffles to world-class wines, this shop is a paradise for food lovers.

These are just some of the best luxury shops in Vienna. There are many more waiting to be visited!

Vienna’s Traditional Markets and What to Buy

Vienna’s traditional markets are a treasure trove of unique finds and local delicacies. These bustling centers of trade and commerce are the perfect places to immerse yourself in the local culture, taste authentic Austrian food, and pick up some unique souvenirs.


First on our list is Naschmarkt, Vienna’s most famous market. Stretching for over a mile, this vibrant market offers everything from fresh fruits and vegetables to exotic spices and local delicacies. Try the delicious Viennese pastries, or pick up a bottle of Austrian wine!


Next is Karmelitermarkt, located in the heart of Vienna’s second district. This market is loved by locals for its diverse range of organic produce and artisanal goods. You can buy handmade soaps, locally produced honey, or traditional Austrian handicrafts here.


Brunnenmarkt, Europe’s longest street market, is another must-visit. Known for its multicultural atmosphere, you’ll find an array of goods from around the world here. It’s a great place to buy textiles, spices, or unique trinkets.

Flohmarkt am Naschmarkt

For those interested in antiques and vintage items, head to Flohmarkt am Naschmarkt – Vienna’s biggest flea market. From antique furniture to vintage records and books – there’s something for every collector here.


Enjoy the city’s magical Christmas markets if you visit Vienna during Christmas! The one at Rathausplatz is particularly popular. Here you can buy traditional Austrian Christmas decorations, handmade crafts, and delicious seasonal treats like Glühwein (mulled wine) and Lebkuchen (gingerbread cookies).

So, when you’re in Vienna, explore these traditional markets. You will get a taste of the local culture and cuisine and find unique items that make perfect souvenirs or gifts for loved ones back home.

Where to Find Designer Boutiques in Vienna

If you’re a fashion enthusiast looking for designer boutiques in Vienna, you’re in for a treat! Vienna is a hub for international and local designers, making it a paradise for those seeking stylish pieces.

Goldenes Quartier

The Goldenes Quartier should be your first stop. This luxury shopping district in the heart of Vienna is home to numerous international designer boutiques, including Louis Vuitton, Prada, and Emporio Armani


Next up is Tuchlauben, also located in the city center. This street is known for its exclusive boutiques like Valentino and Bottega Veneta


For those interested in Austrian designers, head to the 7th district, Neubau. Here you’ll find the Park concept store, which carries collections from top Austrian designers like Petar Petrov and Marina Hoermanseder.

Burggasse 24

In the same district, Burggasse 24 is a must-visit. This boutique sells curated vintage pieces alongside collections from emerging designers.

Gumpendorfer Straße

Don’t miss out on exploring the boutiques on Gumpendorfer Straße. Known as “Gumpendorfer“, this trendy street features several unique designer boutiques, such as Song, which offers an eclectic mix of high-end labels.

The Outlet Malls in and Around Vienna

If you’re a bargain hunter, you’ll love exploring the outlet malls in and around Vienna. These shopping havens offer a wide range of products from top brands at discounted prices. Here’s our guide to the best outlet malls you should use.

Designer Outlet Parndorf

First on our list is Designer Outlet Parndorf. Just a 30-minute drive from Vienna, this outlet mall houses over 160 stores offering up to 70% off retail prices. There’s something for everyone here, from fashion brands like Burberry and Hugo Boss to sports labels like Nike and Adidas.

SCS Shopping City Süd

Next up is SCS Shopping City Süd, located on the outskirts of Vienna. This is one of the largest shopping centers in Europe, with over 330 shops. You can find a variety of outlets here, including H&M and C&A.


Another great option is Fischapark in Wiener Neustadt, about an hour’s drive from Vienna. This modern shopping center offers a mix of high-street and designer outlets such as Tommy Hilfiger and Calvin Klein.

Vösendorf’s Outlet Center

Don’t miss visiting Vienna’s first outlet center – Vösendorf’s Outlet Center. Here you’ll find discounted items from brands like Mango, Zara, and more.

McArthurGlen Designer Outlet

Finally, there’s McArthurGlen Designer Outlet in Salzburg for luxury brand lovers. Although it’s a bit farther away (about three hours by car), it’s worth the trip if you’re after high-end brands like Gucci or Versace at reduced prices.

Shopping Tips and Tricks for Tourists in Vienna

Shopping in Vienna Tips and Tricks

Shopping in Vienna can be exciting, but it’s always good to have some tips and tricks up your sleeve. Here are some handy shopping tips for tourists visiting Vienna.

Plan Your Route: Vienna is a large city with numerous shopping districts. Plan your route beforehand to make the most of your time. 

Check Opening Hours: Most shops in Vienna open at 9 or 10 am and close around 6 or 7 pm. On Saturdays, many shops close early, and on Sundays, most are closed.

Use Public Transport: Vienna has an excellent public transport system. Use trams, buses, and subways to get around the city quickly.

Tax-Free Shopping: If you’re a non-EU resident, you can benefit from tax-free shopping in Austria for purchases over €75.

Try Local Products: Don’t just stick to international brands. Try local products like Austrian wines, chocolates, or handicrafts for unique souvenirs.

Visit Markets: For fresh produce and local delicacies, visit traditional markets like Naschmarkt or Karmelitermarkt.

Bargain at Flea Markets: If you’re visiting a flea market like Flohmarkt am Naschmarkt, don’t be afraid to haggle! It’s part of the fun.

Outlet Shopping: Head to outlet malls like Designer Outlet Parndorf or SCS Shopping City Süd for discounted designer goods.

Remember these tips and tricks when shopping in Vienna to make your experience more enjoyable and rewarding. Happy shopping!


To sum up, shopping in Vienna is an experience that blends tradition and modernity. Whether you’re exploring famous shopping streets, luxury shops, traditional markets, designer boutiques, or outlet malls, Vienna offers a diverse shopping experience that caters to all tastes and budgets. Remember to plan your route, check opening hours, and take advantage of public transport and tax-free shopping for non-EU residents. Remember to try local products for unique souvenirs, and always be ready for bargaining fun at the flea markets. So get prepared to immerse yourself in the vibrant world of Viennese shopping on your next visit to this beautiful city!

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